Emeco has remained sustainable for their lifetime by using 80% recycled aluminum for their products. But now they're branching out.
Starting in June, Emeco will start production of their 111 Navy Chair. Aluminum takes a seat, and in its stead, plastic, provided by approximately 111 Coke bottles is used to make a warmer, more colorful plastic version of their classic Navy Chair. Not only this, but the 111 version will also be more affordable.
The official text from Emeco:
"After four years of work, we have created a new Navy Chair made of 111 recycled plastic PET bottles (about 65% post consumer content). We designed The 111 Navy Chair to have the attributes of the original aluminum version – super strong, durable and comfortable, but now its also warm, colorful and about half the price of the aluminum one (195₤). We expect to use about 3,000,000 plastic beverage bottles each year in production, which will start in June."
Now what would be cooler yet, if Emeco offered a further discount to purchasers who actually provide their 111 bottles, and then turn them into a chair. Kind of like what they did for their Cash for Clunkers program.
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